How Do You Make B2B Content Fun

from Content Amplified · host Masset - Content Amplified

In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.What you'll learn in this episode:How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today’s marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter now (hint: it's not always your website)Why B2B marketers should rethink blog-first strategiesTheText us what you think about this episode!

What this episode covers

In this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors. What you'll learn in this episode: How to transform traditional B2B content into fun, engaging storytellingThe secret behind turning a boring ebook into an award-winning murder mysteryWhy snackable content beats long-form in today’s marketCreative ways to make your content more timely and relevant—even in "boring" industriesWhich distribution channels matter n...

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How Do You Make B2B Content Fun

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This episode is 14 minutes long.

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This episode was published on May 27, 2025.

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