How do you measure the complete impact of eCommerce in B2...

What this episode covers

This week on the Friday 15... Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 23 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on January 31, 2025.

What is this episode about?

This week on the Friday 15... Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.