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How do you paint the picture for a customer?

EPISODE · Dec 18, 2025 · 17 MIN

How do you paint the picture for a customer?

from Question of the Day with Coach Chris · host Coach Chris

“How do you paint the picture for a customer?” Today we talk about why the words you choose matter more than the tech you sell. Customers don’t make decisions from data alone — they act on emotion. In this episode, we break down simple analogies and show how words become pictures, pictures become emotions, and emotions drive action. If you want to close more jobs, start painting a clearer, more compelling picture. Have a Question? - Submit your questions to [email protected]

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How do you paint the picture for a customer?

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