How do you test and learn in marketing?

In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.What you'll learn in this episode:Why testing and learning is crucial for marketing successHow to measure the right metrics instead of drowning in dataThe surprising connection between TV, radio, and digital marketingA practical framework for A/B testing and optimizing ad spendHow to navigate attribution challenges in content marketingThe real-world skills marketing students need to succeedStephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!Text us what you think about this episode!