How Does ABM Influence Sales Success?

In this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environmental health and safety industry. Chris shares his passion for creating impactful marketing strategies and dives into the evolving world of account-based marketing (ABM).What you'll learn in this episode:Why ABM is more than just lead generationHow to measure success in ABM campaigns using key KPIsThe role of content in supporting different deal stagesEffective use of intent data to prioritize opportunitiesPersonalization trends and where to draw the lineChris also explains how businesses can stay top-of-mind by leveraging strategic content and intent signals. Don't miss this insightful conversation packed with practical ABM strategies.Text us what you think about this episode!