EPISODE · Feb 27, 2024 · 15 MIN
How Does Bridging Creativity and Strategy Amplify Content?
from Content Amplified · host Masset - Content Amplified
Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company.What you'll learn in this episode: Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields. Creative Strategy and Execution: Learn how Brian bridges the gap between creative strategy and execution, applying his comprehensive skill set to elevate marketing campaigns. Inside the Box Thinking: Understand the importance of recognizing and working within limitations to produce effective and innovative marketing solutions, even with limited resources. Identifying Core Brand Values: Gain insights into Brian's approach to uncovering a brand's essence by engaging with employees and customers to align and distill core values. Insight-Driven Marketing: Explore how deep questioning and seeking insights can lead to unexpected and impactful marketing strategies that resonate with target audiences.Join us for a compelling conversation with Brian as we delve into these topics, providing valuable lessons for marketers and creatives alike.Connect with Brian via his site: https://www.santamariacreative.com/Text us what you think about this episode!
What this episode covers
Welcome back to another episode of Content Amplified. In this episode, we interview Brian Santa Maria, a multifaceted creative and marketing leader currently spearheading marketing and creative efforts at VC Held CPG company. What you'll learn in this episode: Transitioning from Theatre to Marketing: Discover Brian's unique journey from an avant-garde theatre background to leading marketing efforts, highlighting the value of diverse experiences in creative fields. Creative Strategy and Execu...
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How Does Bridging Creativity and Strategy Amplify Content?
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