How Does Self-Publishing Really Work? The Truth About Hybrid Publishers, Royalties, and Book Marketing

Thinking about self-publishing a book but not sure where to start?In this episode, Donald Dunn speaks with Michelle DeFilippo, founder of 1106 Design, about what self-publishing really means today — and how authors can avoid expensive publishing traps.They break down:The difference between self-publishing, traditional publishing, and hybrid publishersHow some publishing companies charge authors thousands while still taking royaltiesWhat professional book editing and cover design actually costWhy authors must hire experts instead of doing everything themselvesHow Amazon royalties really work (and what percentage you actually keep)Why most authors never recoup their investmentHow speakers and consultants can use books to build authority and generate incomeThe truth about becoming an Amazon bestsellerCommon mistakes new authors makeIf you are a veteran, entrepreneur, speaker, or aspiring author, this episode will help you understand the real costs, risks, and opportunities in modern publishing.Before you invest thousands into editing, design, or a hybrid publishing package, listen to this conversation.Links referenced in this episode:1106design.combarracksmedia.comCompanies mentioned in this episode:1106 DesignAmazonIngramSpark