How Email Deliverability Ruins Your Automation ROI

Lucas and Luna dig into why advanced marketing automation workflows still fail: low email deliverability. They break down how a 96% deliverability rate sounds good but can silently kill a 10-step nurture sequence, costing thousands in lost pipeline. Using real data from a 2026 campaign audit, they explain how sender reputation, authentication protocols like DKIM and DMARC, and list hygiene directly impact automation ROI. Luna shares a specific example from a B2B SaaS client where fixing deliverability lifted landing page traffic by 22 percent without changing a single email copy. Lucas walks through the three most overlooked metrics marketers should track in their ESP dashboards and why most teams ignore them until it's too late. They also address the common mistake of blaming content when the real culprit is technical delivery failure. This episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. #EmailDeliverability #MarketingAutomation #ROI #SenderReputation #DKIM #DMARC #ListHygiene #BounceRate #InboxPlacement #ESP #B2BSaaS #NurtureSequence #LeadScoring #DataQuality #FexingoBusiness #BusinessPodcast #Marketing #Automation Keep every episode free: buymeacoffee.com/fexingo