How Enlighten Is Transforming Data Centers with AI & Sustainability | Mariska Van Beukering

What happens when a marketing leader with a passion for sustainability and AI redefines how we think about data centers?In this episode of The Navvai Shift, we sit down with Mariska Van Beukering, VP of Marketing at Enlighten, to explore the explosive growth of edge data centers and the evolving role of AI in infrastructure and marketing.From launching heat reuse projects to doubling LinkedIn followers in under a year, Mariska shares how Enlighten is scaling across Europe while staying true to their “close, coupled, connected” philosophy. We talk about building authentic brand stories, empowering teams, and why personal connection beats pure corporate messaging every time.You’ll hear:✅ Why edge data centers are the future of digital infrastructure✅ How Enlighten combines sustainability with rapid growth across Europe✅ The power of personal branding in B2B marketing✅ Real-world examples of AI transforming marketing and operations✅ Why “try hard, fail fast” drives innovation inside EnlightenIf you're in tech, marketing, sustainability, data infrastructure, or just curious about where the digital world is heading — this episode is for you.👉 Learn more about Enlighten: https://enlighten.com👉 Connect with Mariska: LinkedIn👉 Subscribe for more episodes on AI, digital growth, and the future of business