How Enterprises pivoted their Go-To-Market Strategy after COVID-19

Send us Fan MailCOVID impacted everyone this year, and many enterprises had to update their go to market strategy.  How did they do it, and what are they doing to prevent another surprise skid?In this episode of The Summit, Josh Wagner and Kyle Hamer sit down and discuss how large companies are pivoting and building even more diverse go to market strategies.About Josh WagnerJosh started out like many sales professionals, cold calling! He knew early on there had to be a better way and adopted content marketing strategies to further his career. While honing his skills with basic email marketing tools and social strategies he found and fully embraced marketing automation as a way to fuel sales success. As a former client, LeadMD was there to help him build a better sales and marketing engine during his time as the Sales and Marketing Director for a Phoenix-based e-learning company. Now leading the Sales team for LeadMD, Josh brings enthusiasm and passion for helping his team and LeadMD customers accelerate revenue growth.When not "bringing home the bacon" Josh loves to spend time with his wife and their 3 funny little humans. What time is leftover is spent throwing some weight around in his garage gym.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. Hamer Marketing GroupHelping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show