EPISODE · May 14, 2025 · 37 MIN
How Ethan Bull redefined the Executive Assistant world
from Side Hustle to Small Business · host Hiscox
After spending many years as an Executive Assistant, Ethan Bull unexpectedly faced layoffs, forcing him to reconsider his career path. With his severance package as a financial cushion, Ethan and his wife, Stephanie, launched ProAssisting, a fractional EA company. Their business focuses on connecting highly skilled EAs with top-level executives, offering flexible, high-quality support without the need for a full-time hire. -Chapters- 00:00 Intro 4:32 Entrepreneurial background 6:35 Starting ProAssisting 14:51 Keeping up with technology 16:16 Using AI in the company 19:44 Delegating tasks to an assistant 22:16 The future of the business 28:17 Work-life balance 31:51 Looking back on the business 34:27 Advice to other entrepreneurs 36:23 Closing and contact
What this episode covers
After spending many years as an Executive Assistant, Ethan Bull unexpectedly faced layoffs, forcing him to reconsider his career path. With his severance package as a financial cushion, Ethan and his wife, Stephanie, launched ProAssisting, a fractional EA company. Their business focuses on connecting highly skilled EAs with top-level executives, offering flexible, high-quality support without the need for a full-time hire. -Chapters- 00:00 Intro 4:32 Entrepreneurial background 6:35 Starting ProAssisting 14:51 Keeping up with technology 16:16 Using AI in the company 19:44 Delegating tasks to an assistant 22:16 The future of the business 28:17 Work-life balance 31:51 Looking back on the business 34:27 Advice to other entrepreneurs 36:23 Closing and contact
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How Ethan Bull redefined the Executive Assistant world
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