EPISODE · Apr 15, 2025 · 1H 12M
How Ethics Shapes Company Culture with Yonason Goldson
from T.U.T — The Unwritten Teachings · host Raj Tut
Yonason Goldson, a globally recognized thought leader on ethics, leadership, and culture, joins Raj to share insights from his remarkable journey. Yonason is a TEDx speaker, former hitchhiker, world traveler, and author of seven books, regularly contributing to Fast Company and having been featured in Forbes, Newsweek, and the Washington Post. His distinctive blend of ancient wisdom and modern business ethics positions him uniquely to advise organizations worldwide.Throughout the episode, Yonason and Raj explore the foundations of ethical decision-making, emphasizing why compliance alone isn't enough—true ethics require a mindful approach rooted in empathy, humility, and trustworthiness. Yonason shares actionable strategies, including his "ETHICS" acronym for leadership and the "Four Muses" for ethical decision-making, providing powerful tools to cultivate ethical leadership, strengthen organizational culture, and drive sustainable success.Connect with the Host: Twitter: twitter.com/ItsRajTutLinkedIn: https://www.linkedin.com/in/rajtut/Instagram: instagram.com/ItsRajTutTikTok: https://www.tiktok.com/@itsrajtutConnect with the Guest:LinkedIn: https://www.linkedin.com/in/yonason-goldson/Website: YonasonGoldson.comSubstack: yonasongoldson.substack.com00:00 Introduction to Ethics and Compliance00:37 Yonason Goldson's Background & Accomplishments02:25 Early Life & Growing Up in California05:26 Life-Changing Hitchhiking Journey09:14 Exploring the World & Finding Roots in Israel12:30 Discovering Ethical Foundations in Judaism17:13 Ethics as the Bedrock of Jewish Teachings18:25 Compliance vs. True Ethical Leadership20:12 ETHICS Acronym Explained24:01 Practical Steps to Develop Ethical Traits26:59 Influence of Jewish Cultural Teachings32:05 Bringing Ancient Wisdom into Modern Business34:33 The Four Muses of Ethical Decision-Making38:10 The Importance of Stepping Out of Comfort Zones39:36 Ethics, Trust, and Relationship-Building41:59 Immediate Steps to Improve Company Ethics44:58 Core Values: Theory vs. Practice54:33 Avoiding Binary Thinking & Embracing Complexity57:57 Defining "Home" and Choosing Where to Live01:02:02 The Importance of Community & Belonging01:07:20 Yonason's Final Advice on Listening and GrowthThis podcast is brought to you by Storyboard Living.If you're looking to sell us a 40+ unit multifamily property in the St. Louis region, or another part of MO/IL, please email [email protected] with us at our Website: https://storyboardliving.com/LinkedIn profile: https://www.linkedin.com/company/storyboard-living/
What this episode covers
Yonason Goldson, a globally recognized thought leader on ethics, leadership, and culture, joins Raj to share insights from his remarkable journey. Yonason is a TEDx speaker, former hitchhiker, world traveler, and author of seven books, regularly contributing to Fast Company and having been featured in Forbes, Newsweek, and the Washington Post. His distinctive blend of ancient wisdom and modern business ethics positions him uniquely to advise organizations worldwide.Throughout the episode, Yonason and Raj explore the foundations of ethical decision-making, emphasizing why compliance alone isn't enough—true ethics require a mindful approach rooted in empathy, humility, and trustworthiness. Yonason shares actionable strategies, including his "ETHICS" acronym for leadership and the "Four Muses" for ethical decision-making, providing powerful tools to cultivate ethical leadership, strengthen organizational culture, and drive sustainable success.Connect with the Host: Twitter: twitter.com/ItsRajTutLinkedIn: https://www.linkedin.com/in/rajtut/Instagram: instagram.com/ItsRajTutTikTok: https://www.tiktok.com/@itsrajtutConnect with the Guest:LinkedIn: https://www.linkedin.com/in/yonason-goldson/Website: YonasonGoldson.comSubstack: yonasongoldson.substack.com00:00 Introduction to Ethics and Compliance00:37 Yonason Goldson's Background & Accomplishments02:25 Early Life & Growing Up in California05:26 Life-Changing Hitchhiking Journey09:14 Exploring the World & Finding Roots in Israel12:30 Discovering Ethical Foundations in Judaism17:13 Ethics as the Bedrock of Jewish Teachings18:25 Compliance vs. True Ethical Leadership20:12 ETHICS Acronym Explained24:01 Practical Steps to Develop Ethical Traits26:59 Influence of Jewish Cultural Teachings32:05 Bringing Ancient Wisdom into Modern Business34:33 The Four Muses of Ethical Decision-Making38:10 The Importance of Stepping Out of Comfort Zones39:36 Ethics, Trust, and Relationship-Building41:59 Immediate Steps to Improve Company Ethics44:58 Core Values: Theory vs. Practice54:33 Avoiding Binary Thinking & Embracing Complexity57:57 Defining "Home" and Choosing Where to Live01:02:02 The Importance of Community & Belonging01:07:20 Yonason's Final Advice on Listening and GrowthThis podcast is brought to you by Storyboard Living.If you're looking to sell us a 40+ unit multifamily property in the St. Louis region, or another part of MO/IL, please email [email protected] with us at our Website: https://storyboardliving.com/LinkedIn profile: https://www.linkedin.com/company/storyboard-living/
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How Ethics Shapes Company Culture with Yonason Goldson
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