How Fans Helped Hasbro Build Its Biggest Star Wars Ship E...

What this episode covers

Toys and Star Wars are inextricably linked forever and ever. Star Wars creator George Lucas famously waived part of his directing fee and retained the insanely lucrative rights to Star Wars merchandise in a deal that has gone down in history as a catastrophic blunder on the part of 20th Century Fox. The studio was skeptical this oddball space movie would resonate with audiences, even if its critters, spaceships, and memorable villains seem like obvious toys in hindsight.

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How long is this episode of What's New?

This episode is 11 minutes long.

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This episode was published on May 4, 2018.

What is this episode about?

Toys and Star Wars are inextricably linked forever and ever. Star Wars creator George Lucas famously waived part of his directing fee and retained the insanely lucrative rights to Star Wars merchandise in a deal that has gone down in history as a...

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