EPISODE · Sep 17, 2025 · 31 MIN
How Farmer Nick grew a viral business
from Side Hustle to Small Business · host Hiscox
Garden guru Nick Cutsumpas, better known as Farmer Nick, is a Michigan-based plant coach, urban gardener, and landscape designer. He talks about how his mom encouraged him to start a garden, sparking a deep love for greenery that quickly blossomed into a full-time career and an impressive social media following. He hosts several Netflix shows and has been featured on the Food Network. Chapters 00:00 Introduction and background 5:27 Overcoming nerves 8:15 Creating Farmer Nick 14:33 Managing a large business 19:49 Cause-based marketing 21:38 Building a National business 26:47 Reflecting on the business 29:18 Advice for other entrepreneurs 29:56 Closing and contact
What this episode covers
Garden guru Nick Cutsumpas, better known as Farmer Nick, is a Michigan-based plant coach, urban gardener, and landscape designer. He talks about how his mom encouraged him to start a garden, sparking a deep love for greenery that quickly blossomed into a full-time career and an impressive social media following. He hosts several Netflix shows and has been featured on the Food Network. Chapters 00:00 Introduction and background 5:27 Overcoming nerves 8:15 Creating Farmer Nick 14:33 Managing a large business 19:49 Cause-based marketing 21:38 Building a National business 26:47 Reflecting on the business 29:18 Advice for other entrepreneurs 29:56 Closing and contact
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How Farmer Nick grew a viral business
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