How Fehmz went from home cook to viral social media star with authentic content

from What’s the Difference? A Woolies Food Podcast · host Woolworths

What happens when authentic home-cooking meets social media? Meet Fehmz, the cookbook author and content creator who's been "in your kitchen" long before it was trendy. From humble Instagram beginnings to viral TikTok moments with her famous San Sebastian cheesecake, Fehmz proves that the most unpolished, relatable content often resonates the deepest. In this episode, Fehmz talks about: Her philosophy of respecting heritage while making food accessible Her bestselling cookbook, Damn Good Food, and bringing family stories and tested recipes to her community Why kids have been her biggest supporters Plus, Fathima Paruk from the Trends, Insights & Strategy department at Woolies foods talks about how Woolies ensures cultural food is authentic and nostalgic. New episodes on Wednesdays Brought to you by Woolworths Produced by POP24 Shop the Snack & Yap products: https://www.woolworths.co.za/cat/_/N-o3pw8w?Exact=true Our legal team wants you to read this disclaimer: ⁠https://bit.ly/4s4MKux Buy "Damn Good Food" Cookbook: https://www.takealot.com/damn-good-food/PLID98933760?srsltid=AfmBOooT3fXZcyN6OHC9MXmX5UPTUY1NRFSTLZcT4KAVKPmVy9I8nidv Follow Fehmz on: Instagram: https://www.instagram.com/fehmz/ TikTok: https://www.tiktok.com/@fehmz.com YouTube: https://www.youtube.com/@Fehmz Fehmz Website - Recipes and content

What this episode covers

What happens when authentic home-cooking meets social media? Meet Fehmz, the cookbook author and content creator who's been "in your kitchen" long before it was trendy. From humble Instagram beginnings to viral TikTok moments with her famous San Sebastian cheesecake, Fehmz proves that the most unpolished, relatable content often resonates the deepest. In this episode, Fehmz talks about: Her philosophy of respecting heritage while making food accessible Her bestselling cookbook, Damn Good Food, and bringing family stories and tested recipes to her community Why kids have been her biggest supporters Plus, Fathima Paruk from the Trends, Insights & Strategy department at Woolies foods talks about how Woolies ensures cultural food is authentic and nostalgic. New episodes on WednesdaysBrought to you by Woolworths Produced by POP24 Shop the Snack & Yap products: https://www.woolworths.co.za/cat/_/N-o3pw8w?Exact=true Our legal team wants you to read this disclaimer: ⁠https://bit.ly/4s4MKux Buy "Damn Good Food" Cookbook: https://www.takealot.com/damn-good-food/PLID98933760?srsltid=AfmBOooT3fXZcyN6OHC9MXmX5UPTUY1NRFSTLZcT4KAVKPmVy9I8nidv Follow Fehmz on: Instagram: https://www.instagram.com/fehmz/TikTok: https://www.tiktok.com/@fehmz.com YouTube: https://www.youtube.com/@Fehmz Fehmz Website - Recipes and content

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How Fehmz went from home cook to viral social media star with authentic content

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This episode was published on April 29, 2026.

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