EPISODE · Mar 1, 2025 · 53 MIN
How Fintech sales has changed in the last 10 years, with Antony Bream
from The HiveMind Interviews: Sharing the secrets of successful Fintechs · host jamesbarkert
💡 How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth. 🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster. ⏳ Time Chapters 00:00 Intro – Welcome to The HiveMind Podcast! 01:37 What Are the Biggest Go-To-Market Mistakes? 05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM 08:36 Why Sales Training Fails: The Missing Buyer Perspective 13:46 The Sales & Marketing Misalignment Problem 16:58 How to Build a Stronger Brand Presence as a Small Company 23:36 Scaling Challenges: How Growth Can Break Your Business 26:20 The Changing Role of SDRs & Outbound Sales 33:36 The AI Debate: When Should Sales & Marketing Use AI? 40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails 45:38 CRO vs CSO: Who Should Own the Revenue Engine? 51:31 Is Revenue a Sales Problem or a Product Problem? 53:02 Outro & Final Thoughts
What this episode covers
💡 How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth. 🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster. ⏳ Time Chapters 00:00 Intro – Welcome to The HiveMind Podcast! 01:37 What Are the Biggest Go-To-Market Mistakes? 05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM 08:36 Why Sales Training Fails: The Missing Buyer Perspective 13:46 The Sales & Marketing Misalignment Problem 16:58 How to Build a Stronger Brand Presence as a Small Company 23:36 Scaling Challenges: How Growth Can Break Your Business 26:20 The Changing Role of SDRs & Outbound Sales 33:36 The AI Debate: When Should Sales & Marketing Use AI? 40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails 45:38 CRO vs CSO: Who Should Own the Revenue Engine? 51:31 Is Revenue a Sales Problem or a Product Problem? 53:02 Outro & Final Thoughts
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How Fintech sales has changed in the last 10 years, with Antony Bream
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