How Firmable Uses AI Signals to Supercharge B2B Sales | Leigh Jasper (Co-CEO)

Leigh Jasper (Co-CEO, Firmable) breaks down how high-quality, local B2B data + AI “Signals” agents help SDRs/AEs find the right accounts, time outreach, and cut research waste. We cover Firmable’s 60+ data sources, ANZ→APAC localization, privacy/compliance, customer metrics, and why AI should augment (not replace) your sales process.Timestamps00:00 – Intro: Who is Leigh Jasper & what is Firmable00:39 – Origin story: fixing bad sales data for tech companies01:28 – Foundational vs advanced attributes (tech stack, traffic, buying signals)01:47 – 60+ data sources, web crawling, LLM structuring for quality02:46 – AI “Signals” agents: prospect lists, triggers, perfect timing03:00 – SDR → AE workflow: research done for you, fewer wasted calls04:53 – ANZ focus and the new NZ launch05:09 – APAC expansion & why local data nuance (postcodes, IDs) matters06:41 – Privacy & compliance: public data, DNC respect, opt-outs07:46 – Success metrics: 800 customers, usage, renewals, revenue velocity08:55 – Customer spectrum: telco (80 seats) to industrial supplies; fintech (e.g., F-Shaw)10:50 – Industry agnostic by demand: tech, recruiting, printers, and beyond11:46 – Live demo setup: Lists → Signals → selling triggers12:15 – Building lists with rich filters (roles, size, verticals)14:05 – Tracking granular Signals (hiring, leadership change, thought leadership)15:03 – Intent data (Bombora), social content, and person-level tracking16:30 – ROI tip: don’t rebuild—augment existing sales processes with agents18:33 – Try Firmable: open invite to get hands-onText hereFind out how AI can work for you:👉 https://smecai.au/book-a-consultation/ #SMECAI #ROIfromAI #FirmableListen & Watch on:Spotify: https://podcasts.apple.com/us/podcast/roi-from-ai/id1829793202 Apple: https://open.spotify.com/show/24qTwHJG4S4TMSNYX16But YouTube: https://www.youtube.com/@SMECAI1