How I course corrected my worst business year - Part 2

You dialled into episode 1 where Cherie talked about TDP's no-good-very-bad-year... but episode 2 is where we talk about how Cherie - quite literally - CLIMBED her way out of that no-good-very-bad-year.This year [21/22FY] was that one point in TDP's x11 year history where even Cherie, wired for perpetual optimism, says this was the moment where she thought to herself: the only reason I'm not closing this business right now... is because I *actually* can't afford to.And so she persisted, and TDP went on to hit its best EVER season thanks to that persistence... and we are breaking it *ALL* down in this episode.From half a million dollars down, toBEST YEAR IN BUSINESS > EVERThis episode was proudly sponsored by Mel Browne Money.Key Takeaways: Why a full business audit is the first step in a business turnaround  How business clarity can help a founder rebuild confidence and fall back in love with their business  Why cutting operational expenses can improve profitability faster than chasing more revenue  The hard truth about people-pleasing leadership and the courage to be disliked in business recovery  Why financial visibility and founder-friendly reporting matter when making tough business decisions  Why systems, operations, and workplace culture matter more than revenue growth alone  How hiring for kind genius, not just talent, can strengthen a service-based business  Why business recovery happens one good decision at a time, not through hope alone Hosted by Cherie Clonan [@cherie_thedigitalpicnic] and co-hosted and produced by Steph Clifford [@stephssocials] Follow us on Instagram @theclimbpod_Check out our agency @thedigitalpicnic > we teach digital marketing, and we can manage yours, too.