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How I Grow My Podcast Without Instagram

Episode 8 of the Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out) podcast, hosted by Andi Smiley, titled "How I Grow My Podcast Without Instagram" was published on April 7, 2026 and runs 8 minutes.

April 7, 2026 ·8m · Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out)

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Summary

I deleted Instagram off my phone and my podcast downloads didn't drop a single bit. In this episode, I'm sharing exactly why I walked away from Instagram and the podcast marketing strategies I use instead to keep growing my show sustainably.Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women grow their podcasts without letting them take over their lives. I've grown my own show by 74% in the past year and gained over 200 email subscribers, all without relying on Instagram.Topics Discussed in This EpisodeWhy I deleted Instagram and how it was affecting my mental healthHow I realized Instagram wasn't driving my podcast growthWhy Pinterest is my favorite podcast marketing strategyHow to use Threads to build real connections and grow your audienceThe power of podcast guesting for networking and new listenersHow email marketing closes almost all of my salesWhy sustainable podcasting strategies matter more than being everywhere at onceKey TakeawaysYou don't need Instagram to grow your podcast…there are better, more sustainable options out therePinterest works like a search engine, which means your content keeps working for you long after you post itThreads is a low-lift platform where real conversations (and real connections) actually happenPodcast guesting is a slow burn, but the networking and referrals are incredibly valuableEmail marketing is where the sales magic happens, it's the strategy that closes almost all of my offersTimestamps(00:00) Intro (01:58) Why Instagram wasn't working for my podcast marketing (03:08) Pinterest as a podcast growth strategy (03:39) Why I love using Threads (04:43) Podcast guesting and the power of networking (07:07) Email marketing and how it closes my sales Links & ResourcesFree "Is Pinterest Right for Your Podcast?" checklistAbout Progress episode, The Practice of AttentionMy Pinterest episodeMy podcast guesting episodeMy episode with Whitney about podcast experimentsFollow Andi on Threads

Episode Description

I deleted Instagram off my phone and my podcast downloads didn't drop a single bit. In this episode, I'm sharing exactly why I walked away from Instagram and the podcast marketing strategies I use instead to keep growing my show sustainably.

Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women grow their podcasts without letting them take over their lives. I've grown my own show by 74% in the past year and gained over 200 email subscribers, all without relying on Instagram.

Topics Discussed in This Episode

  • Why I deleted Instagram and how it was affecting my mental health

  • How I realized Instagram wasn't driving my podcast growth

  • Why Pinterest is my favorite podcast marketing strategy

  • How to use Threads to build real connections and grow your audience

  • The power of podcast guesting for networking and new listeners

  • How email marketing closes almost all of my sales

  • Why sustainable podcasting strategies matter more than being everywhere at once

Key Takeaways

  • You don't need Instagram to grow your podcast…there are better, more sustainable options out there

  • Pinterest works like a search engine, which means your content keeps working for you long after you post it

  • Threads is a low-lift platform where real conversations (and real connections) actually happen

  • Podcast guesting is a slow burn, but the networking and referrals are incredibly valuable

  • Email marketing is where the sales magic happens, it's the strategy that closes almost all of my offers

Timestamps

(00:00) Intro 

(01:58) Why Instagram wasn't working for my podcast marketing 

(03:08) Pinterest as a podcast growth strategy 

(03:39) Why I love using Threads 

(04:43) Podcast guesting and the power of networking 

(07:07) Email marketing and how it closes my sales 

Links & Resources

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