How I Repurpose my Podcast Content

Today I’m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find and engage with, wherever they are.Part of the magic of repurposed content is it all fits together like a massive jigsaw puzzle. It can help you create content more efficiently, and help people not just fall into your content web, but stay there. (I always say, be a spider, build a web)I have to admit I’m super nervous about sharing this episode with you, because I know that what I’m currently doing to repurpose my content could be far more than you are currently doing. So before we jump in and talk about what’s included in this podcast, I want to remind you that we are all at different stages and levels when it comes to our business and to our marketing.I have a list of six or seven other things I want to add to my content marketing machine such as infographics, nurture sequences and a few other little gems, and I’m not there yet, so it’s so important to know where you’re sitting in your content marketing journey and learn from there.At the moment, my podcast is repurposed into a column, blog, long video, short videos, short content, and shared on a range of different platforms. I’m going to step through that process, and also share what help I get along the way, as well as how many hours a week we collectively use to make it all happen.Then, I’m going to give you a starting place for you to start doing the same thing (you won’t need a podcast - you can use a blog or a webinar or a long talky video instead. I’m nervous, but I’m also excited to share this with you. If you want to ask questions from this episode join our facebook group and ask them in there.You can also get links to everything you need on rachelklaver.com/podcast During this episode I share the following:Why we need to build a web to help our content marketing work betterWhy I changed how I was doing my marketingHow I use my podcast to recreate and repurpose contentThe tools I use to create contentWhat help I’m getting to create contentHow long it takes to do our marketing every weekHow you can use these ideas in your businessHow to start repurposing your content from scratch Important links:Free flowchart of how to repurpose contentOTTER.AIGet Subly (Subtitles)Video Cutter (free)Tailwind (scheduling pinterest pins)Answer Socrates Other episodes that may help youEpisode 5 - Narrow your arrow to find your nicheEpisode 10 - Creating great content IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODESMAP IT Marketing Facebook groupIdentify’s Free Events and WebinarsIdentify Marketing InstagramIdentify Marketing Facebook PageRachel Klaver WebsiteIdentify Marketing NZ WebsiteIdentify Marketing Australian WebsiteRachel Klaver - LinkedinRachel Klaver - YoutubeSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe