How Is AI Changing B2B Marketing?

In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.What you'll learn in this episode:Why AI is an amplifier, not a replacement, for content creatorsHow Jill’s team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing effortsThe importance of structured prompting and creative briefs for quality AI-generated contentWays to blend human insight with AI speed to retain brand authenticityHow Jill creates a culture of experimentation and AI literacy across a remote teamTactical strategies for budgeting and integrating new tools without disrupting the coreWhen not to trust AI—and how to spot the red flagsWhat it really means to align AI tools with business objectives, not hypeText us what you think about this episode!