How Lee screwed up the podcast SEO - Pete Everitt - S30-E01

Now and again a guest comes along who shatters my bubble and changes my mind. This happened in this episode with Pete Everitt. Full disclosure: I have created HUGE amounts of content for 4 years and invested hardly any time into SEO just assuming that the sheer volume would take care of it. I have never been so wrong! In fact as I have been unpacking the advice from Pete's course, I've discovered that we are performing terribly for our target audience in the search engines and we have to make some changes if we are going to help those we so passionately want to serve. In today's episode, Pete shares the basic fundamentals of kicking of your SEO strategy and trust me, its a good one! Full show notes here - https://agencytrailblazer.com/podcast/how-lee-screwed-up-the-podcast-seo/ See acast.com/privacy for privacy and opt-out information.