How Licensing Helped The Oodie Build an $850M Brand | Special Episode with Davie Fogarty

How do you build a brand that people don’t just buy… but obsess over?In this episode of Born to License, David sits down with Davie Fogarty, Founder of The Oodie - one of the fastest-growing consumer brands to come out of Australia in recent years.From a simple product idea to a global phenomenon, The Oodie has built a loyal fanbase, dominated social media, and expanded into multiple markets - all without relying on traditional licensing strategies.But what happens next?In this episode:🚀 The Oodie growth storyHow a simple idea became a global brandThe role of performance marketing and social mediaBuilding a product people genuinely love🧠 Brand building vs licensingWhy The Oodie succeeded without licensed IPWhen licensing could become a growth leverThe opportunities (and risks) of expanding into collaborations📈 Scaling a modern consumer brandProduct expansion and category growthWhat it takes to maintain momentumLessons for founders, marketers, and brand builders🎯 What’s next for The OodieFuture growth opportunitiesThe potential role of partnerships and licensingHow the brand can evolve beyond its core productThis episode is a must-watch for anyone interested in brand building, e-commerce, licensing, and consumer products.🎙 Born to License – Hosted by David Born🔹 Sign up for Learn to License 🔹 Learn More about Born to License🔹 Learn More about Born Licensing🔹 Follow David on LinkedIn🔹 Follow David on Instagram🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense👉 Have a question about licensing? Send it in for our upcoming Q&A episode!📩 Contact: [email protected]🎧 Subscribe & Follow for new episodes on licensing and the business of IP!