How Marketing Automation Benchmarks Mislead Your Strategy

In episode 35, Lucas and Luna unpack why the marketing automation benchmarks you read in industry reports—open rates, click-through rates, conversion rates—are often misleading. They dissect the 'average' trap, using concrete examples from HubSpot and Marketo data published in early 2026. Lucas explains how benchmarks vary wildly by industry, company size, and campaign type, and why comparing your email open rate to a generic 22% can lead to bad strategic decisions. Luna shares a case from a B2B SaaS client whose automation ROI doubled after they stopped chasing industry averages and started building internal benchmarks. They also discuss how platform algorithms (like Gmail's and Outlook's) warp open-rate data, making cross-platform comparisons nearly impossible. The episode closes with a practical framework for setting your own benchmark baselines using your own historical data. If you've ever looked at a 'best practices' report and felt your numbers were off, this episode explains why—and what to do about it. #MarketingAutomation #Benchmarks #HubSpot #Marketo #EmailMarketing #OpenRate #ConversionRate #ClickThroughRate #B2BMarketing #SaaSMarketing #DataDriven #MarketingStrategy #KPIs #Analytics #IndustryReports #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo