How Marketing Automation Misses SMS Consent Windows

In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a hidden risk in SMS marketing workflows: ignoring consent expiration windows. Using a real-world case from a mid-size e-commerce brand, they break down how automated SMS campaigns can legally and relationally backfire when opt-in consent isn't periodically refreshed. Specific numbers are cited: 63% of US consumers revoke SMS permission within six months if not re-confirmed, and one retailer saw a 22% opt-out rate after a single unqualified blast to a 90-day-old list. The hosts dissect common platform defaults in HubSpot and Marketo that reinforce this blind spot, and propose a simple workflow redesign—a quarterly 'permission heartbeat' triggered by last consent date. Practical takeaways include setting expiry fields, pairing re-confirmation with a small incentive, and auditing existing lists before the next campaign. No generic advice; just a single, actionable fix that protects deliverability and brand trust. #SMSMarketing #MarketingAutomation #ConsentManagement #HubSpot #Marketo #CustomerJourney #Compliance #OptIn #Deliverability #Ecommerce #TextMessageMarketing #DataPrivacy #WorkflowAudit #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #AutomatedWorkflows Keep every episode free: buymeacoffee.com/fexingo