How Marketing Automation Workflows Ignore User Intent Signals

Lucas and Luna dig into a hidden flaw in most marketing automation setups: workflows that treat every click the same. Using a real example from a B2B software company that sent a demo follow-up sequence to someone who'd only visited their pricing page once, they explore why intent signals matter more than trigger logic. Lucas shares data showing that workflows ignoring behavioral context see 40% higher unsubscribe rates within the first three touches. Luna brings in a case from a retail brand that accidentally doubled cart abandonment emails to customers who'd already purchased. They discuss simple fixes like adding engagement scoring and recency filters to existing workflows, and why most platforms' default templates are designed for volume, not relevance. No new tools needed — just smarter use of the data you already have. #MarketingAutomation #UserIntent #WorkflowOptimization #BehavioralData #EmailMarketing #CustomerJourney #LeadScoring #EngagementMetrics #B2BMarketing #RetailMarketing #AbandonedCart #DemandGeneration #MarketingTech #DataDrivenMarketing #Personalization #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo