How Marketing Automation Workflows Trigger Email Fatigue

In this episode of Marketing Automation with Fexingo, Lucas and Luna tackle a hidden cost of automated email campaigns: list fatigue. Drawing on a recent case from a mid-market SaaS company that saw a 23% decline in open rates despite increasing send frequency, they explore how engagement-based triggers can accelerate burnout. Lucas breaks down the math: for a list of 50,000 contacts, even a small drop in engagement can cascade into lower sender reputation and higher spam complaints. They discuss practical fixes—like setting inactivity caps and using recency scoring—that prevent over-messaging without sacrificing automation. The episode also touches on how the June 2026 email landscape, with new Gmail and Yahoo bulk sender rules, makes fatigue management more critical than ever. If you're running automated nurture flows or re-engagement campaigns, this one's for you. #MarketingAutomation #EmailMarketing #ListFatigue #EngagementTriggers #SenderReputation #EmailDeliverability #CustomerJourneys #AutomationWorkflows #RecencyScoring #InactivityCaps #BulkSenderRules #GmailUpdates #YahooUpdates #SaaSMarketing #OpenRates #SpamComplaints #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo