How marketing leaders can drive value

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl. We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022 - Three approaches to the sales and marketing alignment challenge. - The marketing contribution to the business - the difference between business impact and marketing efficiency - The key challenges for marketing recruitment and retention - Empowering and developing marketing talent. To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/