EPISODE · May 6, 2025 · 10 MIN
How Marriott Used Market Research to Enhance Guest Experience and Expand Its Global Reach
from Market Research Webinars · host Cognitive Market Research
In this episode, we unpack how Marriott leverages market research to redefine guest experiences, drive global expansion, and lead in digital innovation and sustainability. Discover how data-driven insights influence everything from room design and cultural dining to mobile personalization and wellness amenities. Learn how Marriott tailors its offerings across regions—launching midscale brands in Asia-Pacific, enhancing mobile-first platforms in Latin America, and integrating eco-conscious initiatives worldwide. Whether you're in hospitality or brand strategy, this episode reveals how smart research fuels Marriott’s competitive edge and guest loyalty.Read More: https://www.cognitivemarketresearch.com/blog/how-marriott-used-market-research-to-enhance-guest-experience-and-expand-its-global-reach
What this episode covers
In this episode, we unpack how Marriott leverages market research to redefine guest experiences, drive global expansion, and lead in digital innovation and sustainability. Discover how data-driven insights influence everything from room design and cultural dining to mobile personalization and wellness amenities. Learn how Marriott tailors its offerings across regions—launching midscale brands in Asia-Pacific, enhancing mobile-first platforms in Latin America, and integrating eco-conscious initiatives worldwide. Whether you're in hospitality or brand strategy, this episode reveals how smart research fuels Marriott’s competitive edge and guest loyalty.Read More: https://www.cognitivemarketresearch.com/blog/how-marriott-used-market-research-to-enhance-guest-experience-and-expand-its-global-reach
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How Marriott Used Market Research to Enhance Guest Experience and Expand Its Global Reach
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