How Master Recruiter Uses Untapped Tactic to Attract and Retain 3K Agents

David Duford, owner of Duford Insurance Group, author, and YouTube influencer, is crushing the recruitment and lead-gen games with his video content—a still largely untapped tactic among insurance professionals. In this episode of Stay Paid, David shares his thoughts about changes to how final expense insurance is marketed, his experience with conversion rates, and how he addresses nonperformers. He also reveals his strategy for creating compelling content that engages audiences and attracts new agents. Join us to find out the two critical steps every content creator must take to attract and keep an audience, conversion-rate benchmarks that will tell you whether your lead spend is delivering results, and three ideas for video content you can easily create today to start building a social media brand. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources YouTube: @TheDIGAgency You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:13     Guest introduction: 1:37     Life as a YouTube influencer 2:12     Reasons to go all in on YouTube 3:56     Two big lessons in content marketing 5:30     FEI lead gen advice 6:55     Conversion rates     8:21     Working telesales leads 10:51   Prevalence of content marketing in FEI 12:04   Referrals vs. buying leads 13:03   Tactics for recruiting agents–Golden Nugget 14:12   Recruitment funnel 16:38   Tips to attract an audience 19:33   Be thoughtful with your content 21:27   Hire with intention 25:49   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing