EPISODE · Jun 17, 2026 · 10 MIN
How Medik8 Turned Customer Insight into Loyalty Growth
from Utter Loyalty · host The ELA™ - Europe's Loyalty Association
Utter Loyalty invites you to meet @AnnaLouise-Chambers, Head of Customer Marketing at Medik8. She joins @Emma Collins to explore how a loyalty programme grew from 20,000 to more than 200,000 members in under four years. They discuss why personalisation in skincare goes far beyond marketing buzzwords, how customer data helps guide product recommendations, and what happens when loyalty teams actually listen to customer frustrations. Anna also shares the commercial impact of the programme, with members shopping more often, spending more per order, and helping secure greater investment from the business. A candid conversation about loyalty in one of the most competitive and personal sectors of retail. Watch on YouTube: View on our website: https://the-ela.org/utter-loyalty-podcast/Listen on Spotify:
What this episode covers
Utter Loyalty invites you to meet @AnnaLouise-Chambers, Head of Customer Marketing at Medik8. She joins @Emma Collins to explore how a loyalty programme grew from 20,000 to more than 200,000 members in under four years. They discuss why personalisation in skincare goes far beyond marketing buzzwords, how customer data helps guide product recommendations, and what happens when loyalty teams actually listen to customer frustrations. Anna also shares the commercial impact of the programme, with members shopping more often, spending more per order, and helping secure greater investment from the business. A candid conversation about loyalty in one of the most competitive and personal sectors of retail. Watch on YouTube: View on our website: https://the-ela.org/utter-loyalty-podcast/Listen on Spotify:
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How Medik8 Turned Customer Insight into Loyalty Growth
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