How Mixue Conquered the World with $1 Ice Cream

from China Business Insider · host Jakani

🍦 The cheapest ice cream on the planet is also one of the most successful.Mixue (蜜雪冰城) started as a tiny shaved-ice shop in rural China. Today, it has over 36,000 stores worldwide — more than McDonald's and Starbucks combined.In this episode, we break down:How Mixue keeps prices absurdly low (seriously, $1 ice cream?)The secret behind their viral marketing strategyWhy they're expanding so aggressively in Southeast Asia, Australia, and beyondCan this Chinese brand become a true global giant?📊 Sources: Company filings, industry reports, on-the-ground research🤖 Production: AI-assisted, Human-Curated🎧 China Business Insider — understanding Chinese business, one episode at a time.

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This episode was published on March 2, 2026.

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