How Modern B2B Buyers Actually Buy (and Why Most GTM Teams Are Behind) with Dave Boyce

Most B2B go-to-market strategies are built around how sellers want to sell and not how buyers actually buy.In this episode of Revenue Problem Solvers, I sit down with Dave Boyce, Executive Chairman at Winning by Design, to break down how modern B2B buying has changed, and why so many revenue teams are struggling to keep up.We cover:Why most B2B purchases now happen without talking to salesHow PLG, self-serve, and enterprise are different motions; not just one funnelWhy averages hide revenue problems instead of solving themHow Millennials and Gen Z are reshaping buyer expectationsHow AI and LLMs are changing discovery and buying behaviorWhat revenue leaders must rethink to design GTM motions that actually workIf your revenue motion feels harder than it should, this conversation will help you see where the real problem is — so the solution becomes obvious.Thank you to our sponsor, Virtual Causeway, for sponsoring this episode! To learn more about them, visit www.virtualcauseway.com and mention the show for a special rate