How More Content Can Lead to Less Connection with Tara McMullin

Does it ever feel like you simply cannot keep up with the demand to make more and more and more content? There's a reason for that. Social media was made for us to connect with friends, build relationships, and create a community, right? Wrong. Tara breaks down the business model for social media platforms which actually tells us that these platforms are created to learn our online behaviors, turn that into data, which they turn around and sell as ad space based on our audiences and interests.So, hold the phone... All of my behaviors, business information, and content that I make to try and get the algorithm to like me is just making them money? YUP. It's not fun to realize that the content we are working so hard on is probably working out a lot better for them than it is for us. Tune in to hear more from Tara about how your content can work for you, and not just for the big-name social media platforms!Tara and I chat about:The myth of 'Grow or Die' mentalityHow to survive online, and feel good about what you're postingPracticing digital ecologyGo to: https://deannaseymour.com/less-content-more-connection for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com