How narrative is transforming political campaigns - with Stephen Donnelly

When Melbourne political tragic Stephen Donnelly set off with four mates in 2008 to crash that year's US Presidential campaign, little did he know that it would set off a chain of events that would lead to the historic 2014 election of Daniel Andrews in Victoria, and a new life and career schooling progressive leaders and organisations in the art of public narrative.   The groundbreaking methods Donnelly observed Barak Obama and his campaign using on that fateful trip, which he would end up importing into an Australian political context, place personal narrative at the heart of efforts to lead and mobilise others and create change in the world. In this final episode of this six-part pilot season of StoryCraft, Donnelly talks about the rise of public narrative theory in politics, how Andrews deftly used it to become the first Victorian Opposition leader in 60 years to defeat a one-term Government, and why it can also be a potent tool for anyone trying to lead others through conditions of uncertainty.Looking for more on the art, craft and science of storytelling? Check out our sister website The Story. Follow The Story on Instagram, Facebook, LinkedIn and Twitter. StoryCraft is powered by Fireside, a communications agency for those doing good in the world.