How Nazi Brothers Changed Sports Marketing Forever

Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever. Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century.Howe We Got Here  Hosted on Acast. See acast.com/privacy for more information.

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Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever. Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century.Howe We Got Here Hosted on Acast. See acast.com/privacy for more information.

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This episode is 1 hour and 11 minutes long.

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This episode was published on April 20, 2026.

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