How Nike Took a Bet on a College Basketball Player From North Carolina and Won

from Our American Stories · host iHeartPodcasts

On this episode of Our American Stories, at the time, no one knew just how great Michael Jordan would be in the NBA, but one underdog sneaker company—yes, Nike was an underdog then—decided to take a chance on him. However, the true turning point came when they focused on a rising director: Spike Lee. The rest is history. Support the show (https://www.ouramericanstories.com/donate)Support the show: https://www.ouramericanstories.com/donateSee omnystudio.com/listener for privacy information.

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This episode was published on March 25, 2025.

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