How One Company Made Online Learning Accessible to the Deaf

In this episode of Edtech Conversations, Lucas and Luna explore how SignSchool, a startup co-founded by two Johns Hopkins graduates, built an online platform for learning American Sign Language. The company uses AI-powered hand-tracking feedback to help users practice signing from their webcam. Lucas breaks down SignSchool's business model — a freemium approach with premium features for families and schools — and its path to 500,000 registered users. Luna raises thoughtful questions about the technology's accuracy, the challenge of building a sustainable business in a niche market, and whether the platform can scale beyond ASL to other sign languages globally. They also discuss how SignSchool partners with school districts to offer ASL as a foreign language credit, and what the broader edtech industry can learn from designing for accessibility-first. This episode offers a concrete look at a startup solving a real inclusion gap with smart technology, without the hype. #SignSchool #AmericanSignLanguage #Edtech #Accessibility #AI #HandTracking #OnlineLearning #ASL #DeafCommunity #Inclusion #Startup #Freemium #SchoolPartnerships #ForeignLanguageCredit #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo