How Open Source Companies Use Developer Advocates to Drive Revenue

Developer advocates are the secret weapon behind many successful open source companies. In this episode, Lucas and Luna explore how HashiCorp and Confluent turned developer relations into a real revenue channel—not just a brand play. They break down the specific metrics that matter, the difference between advocacy and sales, and why the best advocates never pitch. If you're building a commercial open source company, this is the episode that rethinks your go-to-market strategy. #DeveloperAdvocacy #OpenSource #HashiCorp #Confluent #DeveloperRelations #DevRel #GoToMarket #Revenue #Community #BusinessStrategy #Business #Technology #FexingoBusiness #BusinessPodcast #OpenSourceBusiness #DeveloperMarketing #Sales #Podcast Keep every episode free: buymeacoffee.com/fexingo