How Open Source Companies Use Developer Relations to Drive Revenue

Lucas and Luna dive into the business case for developer relations (DevRel) in open-source companies. They unpack a specific example: how a mid-size infrastructure company turned its DevRel team from a cost center into a measurable revenue driver by aligning developer advocacy with product roadmap priorities. Lucas explains the metrics that matter — from pull request velocity to enterprise trial conversions — and why the best DevRel programs don't just 'build community' but directly influence buying decisions. Luna pushes back on the common skepticism around ROI, and they both explore why C-suite buy-in often hinges on framing DevRel as a channel, not a charity. If you've ever wondered whether developer advocates are worth the investment, this episode gives you the framework to answer that question. #DeveloperRelations #OpenSource #DevRel #Revenue #Community #EnterpriseSales #DeveloperMarketing #BusinessStrategy #Technology #OpenSourceBusiness #DeveloperAdvocacy #ROI #PullRequests #TrialConversion #ProductLedGrowth #FexingoBusiness #BusinessPodcast #TechLeadership Keep every episode free: buymeacoffee.com/fexingo