How Open Source Companies Use Freemium to Convert Free Users

In this episode of The Open Source Business with Fexingo, Lucas and Luna dive into the rise of freemium pricing as a conversion engine for open-source companies. They break down how HashiCorp famously used Terraform's free tier to drive enterprise adoption, analyze the metrics that matter (like time-to-value and team-size triggers), and explore the risks of cannibalization. With real data on conversion rates and churn, they debate whether freemium still works in a cloud-dominated world. Plus, a short segment on how listener support keeps the show ad-free. A must-listen for founders, product managers, and anyone building commercial open-source strategy. #OpenSource #Freemium #HashiCorp #Terraform #Conversion #PricingStrategy #BusinessModel #EnterpriseSales #DeveloperTools #SaaS #ProductLedGrowth #Cloud #Monetization #LandAndExpand #FexingoBusiness #BusinessPodcast #Technology #StartupStrategy Keep every episode free: buymeacoffee.com/fexingo