How Open Source Companies Use Inner Source to Win Enterprise Deals

Most open source companies focus on external communities, but a growing number are using 'inner source' — applying open source practices inside their own engineering teams — to land enterprise customers. Lucas and Luna break down how companies like GitHub and GitLab have turned internal transparency into a competitive advantage, using real examples like a Fortune 500 bank that required inner source practices before signing a $10 million contract. They explore the concrete benefits: faster code review, lower onboarding costs, and a cultural proof point that convinces risk-averse buyers. The hosts also discuss the risks, including burnout from over-sharing and the challenge of measuring ROI on internal culture shifts. If you've ever wondered whether open source principles can work behind a firewall, this episode delivers a specific, grounded answer. #InnerSource #OpenSource #EnterpriseSales #GitHub #GitLab #DeveloperCulture #EngineeringLeadership #BusinessStrategy #TechSales #CodeReview #DeveloperExperience #EnterpriseProcurement #Fortune500 #OpenSourceBusiness #BusinessPodcast #FexingoBusiness #Technology #SoftwareEngineering Keep every episode free: buymeacoffee.com/fexingo