How Open Source Companies Use Open Standards to Drive Revenue

Episode 52 of The Open Source Business explores how open source companies leverage participation in open standards bodies like the W3C, IETF, and OASIS to build commercial advantage. Lucas and Luna examine the case of a cloud infrastructure company that used its involvement in the Kubernetes CNCF ecosystem to land a $50 million enterprise deal — not by selling software, but by shaping the standard itself. They break down how standards participation creates trust, reduces procurement friction, and opens doors for services, training, and support revenue. The episode also touches on the risks: over-commitment, slow ROI, and the tension between community governance and corporate goals. Listeners will learn one concrete strategy: how to align standards work with a specific product or service offering to turn credibility into cash. #OpenSource #OpenStandards #W3C #IETF #OASIS #CNCF #Kubernetes #EnterpriseSales #DeveloperRelations #StandardsBody #BusinessStrategy #TechStandards #RevenueModel #CloudInfrastructure #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo