How Porsche Built a Subscription Service for Driving

In this episode, Lucas and Luna explore Porsche Drive, the automaker's surprising subscription model that lets drivers swap between models like the 911, Cayenne, and Taycan for a monthly fee. Launched in 2017 and refined over five years, it now covers over 20 U.S. cities and costs between $1,500 and $3,500 per month. But the real business logic goes beyond revenue — it's a customer acquisition funnel, a data engine, and a hedge against the shift to electric and autonomous mobility. Specific numbers: subscriber growth, churn rates, and how Porsche uses the program to sell more cars. The hosts also discuss the tension between exclusivity and scale, and why other luxury automakers haven't copied the model directly. A concrete case in business model innovation from a legacy brand. #Porsche #PorscheDrive #SubscriptionModel #Automotive #LuxuryBrand #CarSubscription #Mobility #BusinessModel #CustomerAcquisition #ChurnRate #ElectricVehicles #Taycan #911 #Cayenne #LegacyBrand #Innovation #Business #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo