How Pre-Seed Founders Use Advisory Shares to Attract Expertise

In this episode of The Pre-Seed Podcast, Lucas and Luna dive into the strategic use of advisory shares for idea-stage startups. They break down the typical range of equity offered to advisors—from 0.5% to 2%—and walk through a real-world example of a B2B SaaS company that used a 1% advisory stake to land a former VP of Sales as their first customer reference. The hosts also discuss common pitfalls like over-diluting the cap table, vesting schedules, and how to structure a simple advisory agreement without a lawyer. If you're an early-stage founder trying to attract experienced operators without a budget, this episode offers a practical playbook for leveraging equity to get the expertise you need. #AdvisoryShares #PreSeed #StartupEquity #FounderAdvice #EarlyStageStartups #IdeaStage #Advisors #CapTable #VestingSchedule #B2BSaaS #NoCodeFounder #EquityCompensation #StartupLegal #CustomerDevelopment #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo