How Regional Retailers Can Win in Retail Media — with DIGITS’ Dave Glaza

Dave’s guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target’s original Cartwheel loyalty app.In this episode, Dave and Dave discuss why most retail media budgets fall short, how shopper data can be turned into real commercial outcomes, and what it takes to build a competitive retail media network in fragmented, mid-market environments. They also explore testing versus “tried and true” tactics, the role of CTV and influencers, and how AI-driven product discovery may reshape retail media over the next few years.Connect with Dave on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It’sRapid Creative Automation PlaybookTake It’sRapid’s Creative Workflow Automation with AI surveyEmail us at [email protected] to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker