How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]

I’m a total podcast junkie, and today I’m bringing you another episode in my 'Snips' series, where I share bite-sized highlights from fascinating conversations and add my personal commentary. This one’s a crossover between Commerce Media Matters and Mind the Model, a newer podcast that’s quickly made its way into my regular rotation (find both shows under 'Links & Resources' below).The snips I’m sharing today tackle a fascinating and urgent question for our industry: What happens to a retailer’s data advantage when AI platforms like ChatGPT start processing transactions? Spoiler alert: the answer might not be as bleak as you think.This episode is sponsored by Connected Commerce at Acosta GroupTimeline[01:07] – Who owns transaction data in an AI-driven world?[03:28] – Retailers gaining new data signals[04:15] – Losing exclusivity vs. gaining context[06:38] – Content as a competitive advantage[09:01] – Owning content, audience, and data[09:45] – Not all doom and gloomLinks & ResourcesListen to the Commerce Media Matters x Mind the Model crossover episode in full — AI: The New Face of CommerceSubscribe to Commerce Media MattersSubscribe to Mind the ModelRead my article While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already ShiftingRead my article Ads in AI Are Older Than You ThinkSubscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn