How Rich Balot Built Victra Into Verizon's Largest Retailer

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Rich Balot, founder of Victra and Verizon's largest authorized retail partner. Rich started as a teenage mobile DJ, opened his first US Cellular store in college to employ his father, and grew Victra into a nationwide wireless retail powerhouse operating roughly 1,800 Verizon locations across all 50 states, with 300+ total doors, approximately $3B in annual revenue, and up to 10,000 employees.Rich walks through his full journey — switching carriers from US Cellular to Alltel, navigating Verizon's Alltel acquisition, selling to private equity, returning as CEO in 2019, and buying the company back in 2021 through a 650-store Go Wireless acquisition.He also discusses people-first leadership, building a strong retail culture, entering the prepaid space through Total Wireless, the challenges of longer upgrade cycles and inventory constraints, and his roadmap to 2,000 stores.