How Richard Mumby Is Reinventing Energy

In this episode of LegendsNLeaders, we sit down with Richard Mumby, CEO of Wip, the company building a new category in energy through caffeinated pouches designed for performance, focus, and convenience.Before joining Wip, Richard helped lead commercialization efforts at Juul and PAX, giving him deep experience in consumer behavior, product adoption, and scaling disruptive product categories. Now, he’s applying those lessons to a new generation of cleaner, more portable energy products.We discuss:• The future of performance-focused energy products• Building entirely new consumer categories• How behavior-changing products scale• The psychology behind convenience and habit formation• Entrepreneurship, consumer branding, and product innovation• Lessons learned from scaling Juul and PAXRichard also shares insights on the future of caffeine, wellness-driven consumer trends, and why portability and simplicity are reshaping how people think about energy and performance.This episode is packed with insights on entrepreneurship, consumer psychology, branding, performance, product innovation, and the future of energy.#Entrepreneurship #Energy #ConsumerBrands #Startup #BusinessPodcast #Innovation #LegendsNLeaders