EPISODE · Mar 12, 2026 · 59 MIN
How She Built One of London's Best Vegan Cookie Brands | Amy Gastman
from Let's Have Drinks · host Maeyo Joie
Amy Gastman left her career as a journalist at Waitrose food magazine to build one of London’s most loved vegan cookie brands.She is the founder of Eat by Amy and Crumb and in this episode of Let’s Have Drinks, she shares the honest reality of starting and scaling a food business in London. From the early days of making vegan meal prep to the long road to profitability. We talk about what it really takes to find your thing, grow a brand, hire a team and build a sustainable business in a competitive market. Amy also shares lessons from her journey as a founder, including how long success actually takes and how social media helped grow her brand.Today pour: Chin Chin Vinho Verde - Quinta do Ermizio & soda waterIn this episode we discuss:• Grappling with mixed racial identity• Getting into food• Starting Eat by Amy as a vegan meal prep service• Pivoting and challenges of scaling a food business• Dealing with men in business• The long road to profitability as a founder• Hiring a team and growing a company• The role of social media in growing a brand• Lessons for entrepreneurs starting a businessAbout the podcast:Let’s Have Drinks is a podcast where we sit down over a drink and have honest conversations about careers, creativity, ambition, and the messy journeys behind building a life.
What this episode covers
Amy Gastman left her career as a journalist at Waitrose food magazine to build one of London’s most loved vegan cookie brands.She is the founder of Eat by Amy and Crumb and in this episode of Let’s Have Drinks, she shares the honest reality of starting and scaling a food business in London. From the early days of making vegan meal prep to the long road to profitability. We talk about what it really takes to find your thing, grow a brand, hire a team and build a sustainable business in a competitive market. Amy also shares lessons from her journey as a founder, including how long success actually takes and how social media helped grow her brand.Today pour: Chin Chin Vinho Verde - Quinta do Ermizio & soda waterIn this episode we discuss:• Grappling with mixed racial identity• Getting into food• Starting Eat by Amy as a vegan meal prep service• Pivoting and challenges of scaling a food business• Dealing with men in business• The long road to profitability as a founder• Hiring a team and growing a company• The role of social media in growing a brand• Lessons for entrepreneurs starting a businessAbout the podcast:Let’s Have Drinks is a podcast where we sit down over a drink and have honest conversations about careers, creativity, ambition, and the messy journeys behind building a life.
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How She Built One of London's Best Vegan Cookie Brands | Amy Gastman
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